Performanceandmentalhealtheducation,builtintoyourseason.
Hope Ave Therapy partners with club and collegiate programs across the full season — building the mental skills infrastructure that keeps athletes healthy and competing at their best, all year long.
The skills that make an athlete tougher to beat are the same ones that keep them healthy. We build both — as one system, across a full season.
Our work is led by a licensed clinical psychologist who knows the difference between a performance skill and a mental health concern — so athletes build the mental side early and compete with an edge that holds all season.
Who We Serve
Clubs & Youth Programs
Season-long partnerships that protect your culture and strengthen your athletes' mental game.
Collegiate Programs
Built for the pressures unique to college sport — identity, transition, and performing under academic load.
Athletes & Families
Education for families, with clinical care available when an athlete needs more.
Four ways to work with us
We have a flagship, but we're flexible. Every offering can be tailored to your program's size, season, and specific needs — all worked out in a free consultation.
Hope Ave Shows Up All Season
Mental skills grow the same way physical ones do — with reps over a season. So for partner programs, the work keeps going after the talk ends: every month brings a new Huddle, a short, personal check-in from Dr. Kaplan built around what your coaches and athletes are actually bringing up. Not a generic newsletter — the momentum from your live sessions, carried straight through to spring.
The Hope Ave Monthly Huddle
What your program gets.
All of it is plain-language and practical — an interactive library your athletes use all season, plus playbooks for the sideline, the car, and the staff room. Developed with your program and delivered across the season.
The Athlete Library
A growing library of interactive tools — pressure resets, game-day prep, post-loss debriefs, weekly habit plans — organized by the moments athletes actually face. Your athletes reach it by QR code at your club’s own co-branded page, and it keeps growing all season. The full library is a partner perk — but you’re welcome to try one tool yourself.
Open the Pressure Plan →Parent Playbook
How to show up well after a tough match, read the warning signs, and keep sport a source of confidence — not pressure. Co-branded for your families.
Coach Education Guide
Climate, communication, the mistake response, and clear referral pathways — so staff know what to say and when to bring us in.
Warning Signs & When to Reach Out
A one-page reference for telling normal ups and downs from the moments that call for support — and exactly what to do next. No partnership required.
The People Behind the Work
Dr. Aaron Kaplan, PsyD
Aaron leads Hope Ave's work in sports mental health and performance, specializing in the mental health of competitive athletes, college and graduate students, and high-achieving young adults. He has worked with athletes at the club, high school, and collegiate levels — across volleyball, basketball, track and field, swimming and diving, tennis, baseball, and soccer — helping them perform better and stay mentally healthy at the same time. A parent of youth athletes himself, he understands the demands these families navigate from both sides. PsyD from William James College, postdoctoral training at Brandeis University Counseling Center.
Grace Edwards
Grace is a clinician at Hope Ave and a former Division I swimmer who competed at the highest level of collegiate sport. She has seen that world from every side: as an athlete carrying the training load and the pressure, as an assistant swim coach, and as the athlete representative for her state — carrying athletes' voices into the house of delegates and USA Swimming conventions, and serving on panels that gave board members a real window into the athlete experience. She has also designed and led a mental-health education group, teaching students how to recognize what they're going through and support one another. That blend of lived experience, public speaking, and program design is why she leads athlete sessions in language that lands. Read Grace's full profile →
Frequently Asked
Let's Talk About Your Program.
Whether you're a club director, athletic director, coach, or family — we'd love to hear from you. No pitch deck. Just a free, real conversation about your program and what we might build together.